This is a very popular question… “Do I need to rewrite PLR that I bought?“
So which is it?
There is no right or wrong answer. In fact, even PLR providers don’t really see eye to eye on this issue.
I can’t tell you what is perfect for you. But I can tell tell you what works for me. If you follow what I do, your job will become much easier and you’ll be using your PLR more effectively.
When Should You Rewrite Your PLR?
The only time I rewrite my PLR is when I’m posting the content to my blog. That’s it. If it’s a PLR ebook or I’m using PLR articles as autoresponder content, I don’t rewrite.
The reason I rewrite my PLR for content on my site is so that I rank better in the search engines. I’ll cover that further down. What you need to understand is that you DO NOT always need to rewrite the PLR that you buy.
Of course, we’re assuming here that the niche content you’ve purchased is well-written. If I buy a set of gardening PLR articles and I plan to turn them into a report to give away to my list, I would not rewrite the PLR.
The most I’d do is get an attractive ecover done and add my name the report. There is no need to rewrite it because I’m not trying to impress the search engines. So, the takeaway here is that you only rewrite the PLR content if you’re adding it to your site or blog as content.
How To Rewrite PLR
If you wish to learn how to rewrite PLR, there is only one guide on the market I’d recommend. It’s called PLR Rewriting Formula by Arun Chandran. There really isn’t a better guide on this topic. This is the best.
In the PLR Rewriting Formula, you’ll learn how to quickly and easily add your voice to the PLR content. In order to win readers over online, personality is VERY IMPORTANT.
Most PLR is bland and tasteless. If you buy a set of PLR articles and you want to use them on your site, the least you should do is add a short intro to the articles and intersperse your own views within the PLR content. By doing so, you’ll be diluting the PLR content and making it more unique.
It would be a good idea to mix and match PLR articles too. I usually take a few paragraphs from one article, combine them with paragraphs taken from several other articles and now I have a brand new article.
This is perfectly legal since you have the rights to use the PLR. It’s also an easier way to make your content unique.
Rewriting PLR and the Duplicate Content Penalty
The Google Duplicate Content penalty will ONLY affect you if you take one piece of content and use it REPEATEDLY on the SAME blog or site. There is so much confusion here regarding this.
Let’s assume 5 people buy a PLR pack with 5 articles on back pain. Now if all 5 people took one of the articles and added it to their blogs exactly as it was, there would be 5 sites on the internet with the same article.
Will this trigger the duplicate content penalty?
No. You can add the article without worry. News sites all over the world use syndicated content without any worries.
The only issue you will face here is that the PLR article may not rank at all because someone else may be ranking for the same article. It’s just luck of the draw. Google rarely ranks the same piece of content twice.
So, either the first person who used the PLR content ranks… or the domain with the highest authority will rank for that article. That’s why it’s best to rewrite PLR or combine different articles to come up with a unique piece of content.
There are some marketers who try and take short cuts. They’ll create 10 blog posts with different keywords as the titles… BUT they’ll use the same PLR article for all 10 blog posts. This WILL trigger the duplicate content penalty.
I hope you see the difference now. As long as you’re not trying to game the system and using each piece of content just once, your site will not be penalized.
There are times when you’ll need to rewrite PLR and other times when you won’t need to. Ideally, try and make your content as unique and entertaining as possible before you post it to your blog.
Use the tips in the PLR Rewriting Formula and you will not go wrong. PLR is a massive time saver but you must know how to make the content fresh and different from all the other people who bought the same content.
Once you can do that, you’ll be amazed at how fast you can add content to your sites and scale up your online business. I’ll see you in the next post.