We’ve all heard the terms before… Private label rights (PLR), resell rights, master resell rights, mrr and so on. It’s perfectly understandable if one if confused about the meaning of these terms.
In fact, the very term ‘PLR rights’ is confusing because PLR stands for Private Label Rights. So, saying PLR rights is actually repetitive… but everyone does it so we shall just go along with it to get along.
When I first started out, it took me a while to figure it out. Even now, sometimes certain PLR sellers have licensing terms that is vague and contradictory.
In this article, I’ll explain to you the difference between PLR and resell rights and whatever else is in between.
This will probably be a long article. So, you can use the table of contents below to go directly to whatever PLR terms you wish to get clarification about.
What is a PLR product?
Basically, PLR stands for private label rights. That means, you are given the rights to take a product and use it or sell it as your own.
There are private label articles that you can use on your blogs or private label rights ebooks that come complete with sales pages for you to just sell the product of of the virtual box.
You can even upload private label rights videos to your sites or video sharing platforms. All these different private label rights content are created to serve one purpose – to save you time and money.
You will NOT need to create or produce your own content.
It’s all done for you in these private label rights packages. Usually, the cost of these packages will be much lower than what you’d pay if you were to do it all yourself or outsource the content. This is the biggest selling point of these PLR products.
Understanding the Different Types of PLR Rights
PLR – Private Label Rights
Several years ago, the term PLR meant that you could do just about anything with the product. You could use it, sell it and give it away. Things have changed a lot now.
Nowadays, different PLR sellers have restrictions on their PLR licenses. The general rule of thumb is that if a product says that it has private label rights, it means that you’ll get the source files with the private label rights package.
The source files are .TXT and/or .DOC files. Sometimes you may get the files as ODT or RTF format too.
If the product has graphics such as ecovers, headers, etc. you will get the PSD files.
So why are you given the editable source files?
You are given these files so that you can rewrite the PLR or edit it. You’ll also be able to rebrand the PLR. I’ve covered this in much greater detail in my rewriting and rebranding PLR article.
In a nutshell, it means that you can put your name as the author of the product if it’s a private label rights ebook or article. If there are ecovers, with Photoshop, you’ll be able to add your name as the author of the ebook.
This will give you credibility you’ll be able to sell the product as if you created it. Don’t panic. It’s perfectly legal and that’s the beauty of PLR. You have access to tons of products already created that you can sell without doing much work.
If you’ve been wondering “What is a PLR article?“… now you know. It’s an article that has been written for you. All you need to do is buy it and use it.
What is the Difference Between Resell Rights & Private Label Rights?
This is where most people get confused when it comes to PLR rights and resell rights. As mentioned earlier, with PLR rights, you get the editable source files. With resell rights products, in most cases you will NOT get the editable source files.
To understand why this is the case, you need too see things from a PLR seller’s perspective.
Let’s assume you purchase a gardening PLR ebook from her. Now what you can do is edit the ebook or you can just use it as it is.
You may create an ecover for it, add your name to the .DOC file as the author and convert it to a PDF file… and sell it as your own gardening guide. When it’s converted to a PDF file, the end user can’t edit it.
They’re buying it for their personal use. In most cases, you’ll be selling this ebook to gardening enthusiasts and hobbyists. These are the end users.
You CANNOT giveaway or sell the source files for the gardening PLR because that is how Tiffany, makes her money. She has spent time creating the content to sell to marketers in different niches like gardening, survival, health and fitness, etc.
That’s what Tiffany means when she says, ‘Don’t pass along the PLR rights to it‘ in her license.
If you looked at the sales page, you’ll see that you get an ebook that comes with a sales page and you’ll get all the editable source files IF and ONLY IF, you buy the package directly from Arun.
I’ve actually seen The Warrior Marketer in PLR membership sites such as Resell Rights Weekly. Here’s the rub – When you download The Warrior Marketer from these PLR membership sites, you WILL NOT get the source files.
All you’ll find are the ebook in PDF format and the images that are in JPG format. You will neither be able to add your name as the author nor edit the images to rebrand your PLR.
All you can do is sell it as it is… and while that may be ok, it seriously restricts your flexibility in using the product.
This applies to all PLR membership sites and any other PLR site that offers resell rights to the product. The only person who will be able to sell you the source files to The Warrior Marketer will be Arun, because he’s the creator.
This is the difference between PLR rights and resell rights. That’s why I always recommend that you get your PLR directly from the original PLR seller.
It is worth noting that some PLR products allow you to resell the source files too. Usually, these products are created by PLR sellers who aren’t well-known. You may be able to find a few gems in PLR membership sites. Most of the products, however, will only be end user products with resell rights.
There’s another dubious issue that I’ve seen. Some PLR sellers believe that they can take PLR created by other sellers… rebrand it and sell it with resell rights. What that means is, they could take Tiffany’s gardening PLR, create an ebook out of it and sell it in PDF format but offer resell rights to it.
Is this right?
It’s very hard to decide here. It would be best to approach the PLR seller whose PLR you’re using… and get clarification. I’m sure that not too many of them will be pleased. It’s just too easy to take any PLR sellers content, convert it to an ebook and sell it with resell rights.
Some sellers won’t mind… but many will. It’s best to err on the side of caution and ask them first if they mind.
What’s the Difference between PLR and Master Resale Rights (MRR)
Master resale rights products are also known as ‘master resell rights’ products or MRR. They’re just like resell rights products except that you can sell or giveaway the resell to the product. This means that your customer will be able to sell the product too.
Usually master resell rights ebooks or master resell rights software are sold to other marketers. If you plan on purchasing MRR products individually, one of the best websites would be Master-resale-rights.com
If you’re planning on buying many resell or master resell rights products, you’d be better off joining a PLR membership site where you can find thousands of these master resell rights products. The fee will be much lower.
If you’re wondering what resale rights products come with business opportunities, most of them do. Since you can sell them, you can make a profit. You could sell them from your own websites, on Tradebit or as packages on eBay.
Unrestricted Private Label Rights
Unrestricted PLR usually gives you the right to do whatever you want to with the PLR you buy. This has become increasingly rare… but there are still some products that have unrestricted PLR rights.
An IMPORTANT NOTE!
Always adhere to the license that comes with your PLR package. Different PLR sellers have different restrictions. While some may give you resell rights that allow you to upload it to your own PLR membership site… other sellers may offer resell rights that don’t allow this.
Using PLR wrongly can leave you open to copyright infringement and DMCA notices. It’s best to just contact the vendors and clarify. Most of them will gladly help you.
Free PLR? AVOID At ALL COST!
If you’re thinking of using free private label rights ebooks or products, my advice to you is to run for the hills. Avoid free master resell rights products too or free PLR articles.
I say this because in most cases, the quality of these free products is crap. You do not know where the PLR came from or even if it’s genuine PLR.
The content could have been scraped from copyrighted sites. It’s just not worth the risk.
That sums it up for this article. Phew! It’s long but it should have clarified your doubts. In future posts, I’ll talk about profiting from resell rights products and how to compete with other resellers.
See you in the next post.