PLR often gets a bad rep but I can tell you for a fact that my success online was accelerated just by using private label rights content.
I used them in my blogs, created short reports with them, put them together to create ebooks to sell, hawked them on eBay and so much more.
The reason so many people look down on PLR could be due to the fact that there so much PLR out there and most of it is BAD. I’ve come across PLR article packages with thousands and thousands of PLR articles going for $5… and most of the content is absolute rubbish.
The key to succeeding here is to know where to get good PLR content. You absolutely must know who the best PLR sellers are. I’ve even written a post about it here.
You want to get content from PLR providers who know what they’re doing… and the worst part is that even some of the major sellers put out crap too.
Several of them don’t know their ass from their elbows and just throw out PLR products to make sales. The content is outsourced to third rate writers from content mills and then packaged slickly with flashy sales pages.
The marketer who is not savvy, can’t tell the difference and just buys blindly. A total waste of money and time. You’ve got to be a discerning PLR buyer.
To succeed online, content alone isn’t enough. You’ll need content that is informative, engaging and entertaining. The PLR articles and/or ebooks that you buy will need to have the facts and written with style and a conversational voice to capture your readers.
If it doesn’t have that, you’ll need to rewrite the content and inject your voice and personality into the content.
For now, it’s important for you to understand that starting an online business will require good content and PLR is a Godsend. It really is.
Want to get into the tropical fish niche? You can easily purchase a set of PLR articles on tropical fish and use them on your blog… or you can put them together as a short report to give away to your subscribers.
You can do this in minutes instead of sweating your butt off creating new content. Writing is a dreary and draining task. Even writing this blog post takes up time and can get tiring if I keep at it.
Money loves speed and PLR gives you that speed. It’s also a lot more affordable than paying some ghostwriter hundreds of dollars to write new content for you.
I’ve seen writers quote $0.15 per word! Just ordering a 1000 word article from these guys will cost you $150. That’s enough to leave most beginners to online marketing gobsmacked. You’ll go broke before you make a cent online.
You could easily get content that’s just as well-written at a much lower price if you went with PLR. A lot of marketers fret about the duplicate content penalty and worry that their content may not rank, etc.
We’ll look at all of that in my future blog posts. For now, just know that PLR is your friend and will quickly take you from zero to hero without you slogging your ass off.